In this blog post we will share the 3 main reasons why every business needs a website. Keep reading to find out more.
According to Forbes, in 2023, 71% of businesses have a website and 93% of their traffic comes from Google. This has been an increase in the past recent years due to the Covid-19 pandemic, which resulted in an increase in online shopping. This is an important statistic because it shows that now more than ever before, customers are shopping online. This is important to know when trying to gain more customers.
Every business needs a website in 2023 to reach more customers. A website is now your business card and storefront. In today's digital world, having a website is very important. Marketing online is very important in growing a business, as the possibilities are endless and you have the potential to grow as much as you want. Gone are the days when simply having a storefront and using word of mouth was enough. The digital world has taken over and now, when a potential customer is interested in a business, they look for their website to gain more information and make their buying decisions.
Why Every Business Needs A Website
1. Reach customers all over the world
By having a website, you will have the possibility to reach customers all over the world and not only customers in your area. This will open your business to new opportunities, and customers. Simply having a storefront isn't enough to get as many customers. The Internet connects you to potential customers from all over the world which opens you up to countless clients and possibilities, much more than just relying on customers that live around you. There is no cap to how many customers you can reach online but there is with a storefront.
2. Save time & provide customers with all the information they need to make buying decisions quicker
We now live in an online world where consumers look for the website of a business for all the information they need before purchasing. Your website needs to provide the information customers need during the buying process like pricing, promotions, products/services offered etc… This is what will make them feel comfortable to purchase from you. This is especially important if you don’t have a location or your customers live far from you. This will also save you time from going back and forth communicating with a customer because they can simply find the information they need on your website.
3. Gain organic traffic
Your website will gain organic traffic through search engines like Google Bing, Yahoo and social media by simply existing on the Internet. This traffic will lead to greater brand awareness and more customers. This is traffic you would not get if you didn't have a website and online presence.
Why Google is the most important traffic source for your website:
According to Forbes, 93% of website traffic comes from Google. Most consumers go on Google to search for what they need (especially when looking for local businesses) and it’s your business's website that needs to show up in order for customers to find you and purchase from you. Google is very important in generating traffic to any website as this is the most used search engine in the world. By having a website, you open yourself up to this traffic from Google which will result in an increase of brand awareness and customers.
Those are the 3 reasons every business needs a website! We hope this helped and we highly recommend starting website for your business if you don't have one yet.
Do you have a website? Let us know in the comments below.
The MDA Team
Follow us for more tips: