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8 Essential Pages Every Website Needs

In today's digital age, having a website is not just an option; it's a necessity. Whether you're a business owner, a blogger, an artist, or even just an individual looking to share your passions and expertise with the world, a well-designed website can be your ticket to success. However, your website does not have to be complicated. It can be simple as long as it features the essential pages to truly establish a strong online presence and engage with your target audience effectively. Your website needs a strategic structure and essential pages that cater to your visitors' needs and expectations. Whether you create your own website or hire someone to create it for you it's important to know the essential pages every website needs to include to ensure it is created properly. 

In this blog post, we'll delve into the 8 essential pages every website should have. These pages form the foundation of your online identity and play a pivotal role in attracting, informing, and retaining your audience. Whether you're starting from scratch or looking to revamp your existing website, understanding the significance of these pages and how to optimize them can make a world of difference in your online endeavors.

So, if you're ready to embark on a journey to build a website that not only looks great but also functions seamlessly and serves its purpose effectively, keep reading. We'll explore the must-have pages, why they matter, and offer insights into how to make them work best for you. Let's dive in!

desktop computer showing a website about rome

8 Essential Pages Every Website Needs:

1. Home Page

A nice home page that greets your customer when they enter your website for the first time is important for brand image. Your home page can be simple but it should also be eye-catching and represent your brand well so customers can remember you. It also needs to be simple enough for a customer to find each of your pages easily. Simple but elegant should be the goal. 

2. About Us

This is especially important to share with your values, mission and story with your potential customers. Customers want to feel like they know you. That is what builds trust for them to buy from you. 

3. Contact Us

Every website needs a contact us page that is easy for the customer to navigate to. This makes it easy for a customer to get in touch with your company and inquire about your products, services or any concerns/questions they may have. You want your customers to communicate easily with you. 

4. Product/Services Page 

Of course, every website needs to show what products/services they offer. For most businesses, a simple page that showcases either the different products they sell or the different services they offer is more than enough. As long as your customer can easily see what you sell and go through the checkout process simply, you are good to go!

5. Blog or Social Hub 

Every website needs a blog or social hub page. A blog is ideal for giving value to your audience and driving organic traffic to your site. Here you can share your expertise, build authority, help your customers with common problems they encounter, drive organic traffic to your site and give value to your audience. If you don't have the time or resources to manage a blog, you can have a social hub page that shows your latest social media posts from all the platforms you are creating on, to keep your audience engaged, provide them value and keep them involved in the community you created. 

6. FAQ 

Every business website needs an FAQ (frequently asked questions) page to answer the most common questions customers have. This will save a lot of time communicating back and forth with customers as they will simply be able to find the answer on your website. It will also answer any of a customer's questions at any time of day (or night) before purchasing from you. It also instills buyer confidence. 

7. Testimonials

Every business website needs a testimonial page to share the positive experiences other clients have had with your business. This makes customers trust and have more confidence in your business. It is always good to share good reviews from past customers so more customers trust you in the future. 

8. Legal Pages 

It is important to do your research and get the proper legal advice about the legal pages you may need to include on your website like terms and condition, privacy policy, cookie policy etc... but every website also needs to include the required legal pages it needs.

desktop computer showing a marketing website


In conclusion, the 8 essential pages we've discussed are the building blocks of a successful website. These pages serve as the pillars upon which you can construct a strong online presence, engage your audience, and achieve your goals.

These 8 pages are not just a checklist but a roadmap to creating a website that resonates with your target audience and achieves your objectives. Remember, it's not just about having these pages; it's about optimizing them for user experience and SEO, keeping them updated, and ensuring they align with your overall website strategy. 

We hope this blog post helped. Let us know your thoughts in the comments section below. If you want your business to be the next success story, contact us to speak to one of our experts. 

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